TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television formats, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on subscription models, with global streaming giants, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV